Discover Boating Content Creator Partners See Increased Engagement, Reach

| Discover Boating

Discover Boating's continued partnerships with influencers and content creators kicked off earlier this summer in support of the industry-wide “Get On Board” marketing campaign to drive awareness and participation for boating and fishing. This summer, these content creator partners have helped inspire new, younger and more diverse audiences to get on the water as Americans spend more time enjoying outdoor recreation.

From highlighting accessible ways to get on the water to the wellness benefits of boating, Discover Boating’s diverse fleet of social media influencers and content creators shared their boating stories and experiences on Instagram, TikTok and Facebook to drive trial and consideration while encouraging followers to visit DiscoverBoating.com for resources to get started.

  • To date, dozens of influencers from across the county have reached 3.5MM people and sparked 2MM meaningful engagements (the number of actions taken on the content such as likes, comments, clicks and views).
  • More than 30,000 sticker taps have been generated so far, which is higher than comparable influencer campaigns. A sticker tap redirects followers to Discover Boating’s Instagram account signaling interest in learning more about Discover Boating.
  • Currently, 3MM impressions have been reached, surpassing expectations by 800,000. Impressions are the number of times content was shown to a user across social media.
  • Top performing and other influencers to check out:

Follow @DiscoverBoating on Instagram to see more stories in the "Fans" highlights and consider sharing content from your social channels using #TheWaterIsOpen to encourage more consumers to "Get On Board."

If you have questions regarding Discover Boating's influencer partnership program, please contact NMMA's Maggie Maskery at [email protected].