NMMA PR efforts continue to generate media coverage, raising awareness about the benefits of the boating lifestyle and shining a spotlight on the U.S. recreational boating industry ahead of peak boating season. This week, Bloomberg published a feature in its newsletter, Pursuits Weekly – It’s Time to Live on the Water, reporting that “nothing says summer like a good, socially distanced splash.” Citing the newest NMMA data, the piece features a variety of boats and marine products for boating enthusiasts of all budgets and lifestyles. The story was originally published in Bloomberg BusinessWeek here.
Here’s a snapshot of additional recent industry coverage:
- NBC Connecticut – Boat Industry Booming During Pandemic
- Akron Beacon Journal – Boating sales surge in Portage Lakes as residents seek relaxation in COVID era
- CBS Waco – Boats are big in the age of COVID, local dealers are dealing with spike in demand
- Traverse City Record Eagle – Boats, bikes boomed in 2020
As NMMA continues to engage with the media, the team is encouraging all members to share their experiences. For more information, please contact Sarah Salvatori at firstname.lastname@example.org.