In the News: NMMA Business Intelligence Helps to Shine a Spotlight on Recreational Boating
NMMA PR efforts kicked off 2021 by pushing out new industry data to media nationwide, highlighting the heightened interest in boating amid the pandemic, historic new boat sales last year, expectations for 2021, and why winter is still the ideal time to start shopping for a new boat. Check out the news highlights below.
Here’s a snapshot of mainstream media coverage in January:
- Milwaukee Journal-Sentinel – Boat Sales are Climbing Nationwide and Watercraft Use has Grown in WI during the Pandemic
- KARE-11 TV (Minneapolis) – COVID Sinks Boat Show, but Continues to Fuel Boat Sales
- Yahoo! Life – U.S. Boat Sales Reached 13-Year High in 2020, Recreational Boating Boom to Continue Through 2021
- Chicago Daily Herald – Trade Group Says Boat Sales Reach 13-Year High
- Chesapeake Bay Magazine – Boat Boom: New Powerboat Sales Hit 13-Year High in 2020
- Buffalo News – Outdoor Notes
- Treasure Coast Newspapers – Fishing Column: Sales Up
- Register Herald (WV) – Powerboat Sales Soar in 2020
As NMMA continues to engage with the media this winter, the team is encouraging all members to share their stories to help put the recreational boating industry in the headlines. For more information, please contact Sarah Salvatori at [email protected].