Brands Find Creative Ways to use Social Media During COVID-19
Social media continues to be an escape for consumers during this unprecedented time and brands are taking note. Whether it’s offering free educational resources to workouts or virtual meetups, as long as the content is relevant and aligns with a brand’s core values, it’s an opportune time to use social media to communicate with your audience in an authentic way.
Some recent examples include:
- Yeti is hosting lunch and learns on Instagram with experts in different fields, such as pro bass angler, Kevin VanDam and many more.
- Intelligentsia Coffee launched 15-minute coffee break chats every Monday, Wednesday, and Friday with inspiring topics.
- Many are turning to these social media challenges, from push-up to drawing challenges and more, according to the New York Times.
- Crocs is giving away 20,000 pairs of shoes a day to healthcare workers and using social media to highlight those healthcare workers and thank them.
- Nike’s latest campaign features star athletes such as LeBron James and Cristiano Ronaldo posting the new Nike ad with their workouts and the tag line: “If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.”
According to Sprout Social, brands should take a look at the current state of the conversation and then determine their role and what their audiences want and need. Whether it is providing free yoga classes to calm anxiety, how-tos on effectively working from home or bringing people together for virtual meet-ups, determine if there is an organic way for you to be helpful during this time.
As you navigate through this crisis, please don’t hesitate to reach out to NMMA’s marketing and communications team for guidance. You can reach us at [email protected].