Article

The International Council of Marine Industry Associations (ICOMIA) has launched the first ever ‘Grow Boating Guide’ – a collection of strategies and tactics to increase participation in recreational boating globally, which is free to NMMA members. A copy of the Grow Boating Guide can be downloaded here.

The Grow Boating Guide explores funding ideas; how to form alliances and gain industry commitment; how research can provide insights into perceived barriers to boating; ideas for consumer campaigns, such as harnessing the power of the ‘Mommy Blogger’; utilizing boat shows and events; measuring and monitoring marketing and campaign results and how to communicate these within the industry and to the consumer.

The Grow Boating Guide also features a directory of ICOMIA member ‘Grow Boating’ campaigns – which are dedicated to promoting watersports and supporting, nurturing and growing the industry globally.